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Music Video: Black Thumbnail - Kings of Leon

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Filming


On Monday 8th, Tuesday 9th and Wednesday 10th November we had our final three days of filming. On the Monday we were able to shoot the most important part of our video - the chorus. In our chorus, the audience witness our protagonist being 'attacked' with varied colours of paint that each represent an individual sin and their fight against him. Due to our using paint, we had to make sure that we prepared our shooting of the chorus carefully. Fortunately our planning payed off and we were able to get a number of effective shots, that we eventually used in our final film. As well as shooting the chorus, we were also able to re shoot a number of shots that we felt didn't fit with the overall balance of the film and we also managed to shoot some of the shots we had previously been unable to film. Overall we felt the last three filming sessions went very well and we were extremely happy with the end result.

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Filming

On Monday 1st, Tuesday 2nd November, Thursday 4th November we had our 6th, 7th and 8th filming sessions in which we were able to reshoot a number of shots that we felt weren't as good as we wanted them to be, helping to improve our film and make it appear more stylistic. We were also able to film a number of additional shots that we felt would work well with our film giving it more of a music video vibe.

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The Motif of Colour

Throughout our music video we thought it best to keep our use of colour to a minimum so when it was used it remained extremely effective; this was part of our reasoning of putting the main bulk in black and white. Each of our sins were associated with a certain colour, although wrath (who turned out to be our protagonist) and lust had the same colour. We felt this would be effective as it would make the two inextricably linked and link Elliot even further to the six sins he meets. Envy was associated with green due to the cliche it holds and we hoped it would help our audience figure out for themselves that the antagonists he meets are in fact the seven deadly sins and the same applies to gluttony. We linked greed to gold due to the obvious connotations gold holds with money and wealth. Sloth we associated with the colour blue due to the connotations blue holds with calmness and coolness. As stated before, the colour used was kept to a minimum, we felt the black and white gave the film a more professional look and colour was therefore used only on impact. This conveyed to the audience the impact the sins were having on our central figure as they could literally change the colour of his world to the colour they represented. We felt it important to keep consistent wth out use of colour and this resulted in a lot of re-shoots having to be done so that all the sins could leave a mark. Although this was frustrating it definitely paid off and we are extremely happy with the result.


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Props/Costumes etc.


<-- To help bring across the sin of Greed, we decided to use money. Obviously we were unable to use real money, so we therefore used monopoly style money so as to represent the large amounts of money greed has as well as to emphasise the surrealness of the video.



The chorus of our music video required us to throw paint over our protagonist. For this we bought bottles of paint the each represented the colours of the seven sins that we proceeded to throw over the protagonist, highlight not only the realism but the attack of the sins. -->
<-- In order to make it clear that it was the sin lust, we made sure that we used red lipstick as red is considered a highly lustful as well as dangerour colour. The use of the lipstick fitted in perfectly with our film as it helped it appear more stylistic.

Throughout our film we felt it important to represent the sins via a particular colour these being: Pride - purple, Lust - Red, Envy - Green, Greed - Gold, Gluttony - Pink, Sloth - Blue. In our video pride is wearing a purple shirt to represent his sin as well as this he pats the protagonist on the back - a sign of pride. In order to achieve the right look for Lust, we used a bright red dresses and used red lipstick to show her lustful and dangerous nature. For Envy we simply used a plain green t- shirt that contrasted highly with Lust's bright red dress, as they were the only female sins featured. For Greed we simply used a suit to compare him to the business types who are commonly associated with wealth and greed. In terms of Gluttony we used a casual pink top as well as track suit bottoms, highlight Gluttonys colour of pink and also showing his slightly laid back nature. And lastly for Sloth we used tracksuit bottoms to emphasise his lazy and laid back nature.
<-- During our Chorus we wanted the protagonist of the video to be covered in paint, that refelcted the impact the sins were having on him. For this we used a plain white t-shirt and plain black trousers, before we threw a considerable amount of paint over it with each colour of the sins represented.


Throughout our film we had our protagonist dressed in suit like outfit. With black trousers and shoes, a pain white shirt and black tie, we felt that it gave a more stylistic approach to the look of the video as well as reflecting the normality of the protagonist. As the video progresses we see each of the sins leave a mark on the shirt of our protagonist, each the colour that best represents the sin. -->

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